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Blue and Theory - Saratoga Springs, NY | Branding and Graphic Design
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WHAT WE DO + HOW IT’S DONE

Blue and Theory is a branding and design studio that specializes in both print and web projects. Through our work we create design solutions that communicate visually and inspire. From logotypes and business cards, to blog identities and web design, we collaborate with clients from different industries to create impactful, unique design.

Research

We build a relationship with our client, gathering inspiration and information specific to their vision.

Design

The creative process (and fun!) begins. We develop design concepts in collaboration with our clients.

Production

The final product. Signs are made, cards are printed, stationery is stocked and websites are launched.

Graphic Design

Logo Marks, Branding, Stationery,
Product Packaging, Web Design

Marketing Materials

Brochures, Posters, Signage,
Direct Mail Pieces, Annual Reports

Web Development

Web Design, Content Management,
Social Media, Blog Identities

Custom Invitations

Custom-made invitations for special events or other social correspondence.

Advertisements

Print and digital advertisement
creation and production.

Illustration

Custom illustration used for logo marks, stationery, packaging and web.